Finding the perfect digital business to buy can feel like searching for a needle in a haystack. For every business sold on Flippa, there can only be one successful acquirer, and hundreds of buyers who enquire miss out.
Flippa’s new AI agent, LaurenAI, solves this problem. LaurenAI cuts through the noise, connecting buyers and sellers faster and more efficiently than ever before.
Launched on October 23, 2025, LaurenAI promises to redefine how online businesses are bought and sold. Watch LaurenAI in action.
Why most online businesses remain hidden
The digital M&A landscape is booming. Thousands of entrepreneurs are looking to buy and sell SaaS platforms, eCommerce stores, apps, YouTube channels, and online publishing assets. Yet, the majority of these opportunities, estimated at 90% of online businesses, remain off-market, hidden from traditional channels.
Traditionally, deal sourcing is a high-touch, retainer-based service where supposedly seasoned M&A professionals source and match “off-market” businesses with qualified buyers. With over 400,000 active buyers each week on the platform, Flippa saw an opportunity to bridge this gap using the precision of AI.
With agentic AI and a proprietary LLM-powered web spider, Flippa has automated every stage of deal origination – from discovery through to personalized buyer-seller matching.
The result? Faster, smarter, and more efficient deal flow at scale.
How LaurenAI finds the right opportunities for you
LaurenAI, described by Flippa as the “Google for digital M&A“, uses a proprietary combination of agentic AI, machine learning, and a large language model-powered web spider to autonomously index millions of online businesses across all major digital asset classes.
LaurenAI not only finds businesses, but it also analyzes operational metrics, growth patterns, traffic sources, and valuation signals to curate personalized deal pipelines for buyers based on their specific mandates. These discovered assets are processed through a customized LLM and ML stack, uniquely trained on Flippa’s proprietary dataset of 200,000 businesses listed and sold.
This dual-layer intelligence is industry-first, delivering unmatched precision in understanding both what a business is and what it’s worth.
LaurenAI uses proprietary AI to find off-market businesses that match your buyer mandate
Seamless, personalized connections in one click
Once matched with the right businesses, LaurenAI transforms outreach for buyers into a simple, one-click process. LaurenAI is trained on data from thousands of transactions and millions of data points on Flippa – she understands what messaging resonates with founders at every stage and across all asset classes.
LaurenAI leverages this information, crafts personalized messages, and ensures every outreach message is tailored, relevant, and compelling.
For a limited time, buyers can reach out to business founders for free, making it easier than ever to connect and uncover off-market deals.
LaurenAI crafts tailored outreach messages designed to get replies.
AI-powered precision for every buyer
For buyers, LaurenAI is a time-saving, cost-efficient alternative to traditional, high-touch, retainer-heavy M&A services.
With LaurenAI, deals can close faster, smarter, and at a scale never before seen in the digital M&A space.
The launch comes at a pivotal moment: online business acquisitions are accelerating globally, and traditional M&A firms often overlook smaller digital assets. LaurenAI democratizes this process, making off-market deal opportunities accessible, actionable, and AI-powered.
Discover smarter. Match faster. Close better. Start your journey with LaurenAI today. Start finding hidden deals in 5 minutes. Try LaurenAI – Free for Limited Time
